From fairytale bride to drama queen, from frills and furbelows to chic sophistication, a bridal shop near you will have the dress of your dreams. Click on your area at the top of this page, then follow the links to Bridal Fashion for help and advice on styles and top tips for choosing your dress.

And one major word of advice: don’t be tempted by what look like amazing bargains on the internet. They are almost invariably cheap imitations – and they look like it. We can’t count the number of brides who have been reduced to tears when they realised their mistake – and then had to rely on a local bridal shop to save the day.

Dress pictured is from the 2017 collection by Maggie Sottero.